Hootsuite Upgrades
In April 2010, Hootsuite added some upgrades that makes it easier to update multiple social media pages (including Twitter and Facebook pages) and to share administration privileges with others. According to the brand's April 13, 2010 article, each account can add "team members" to the account without compromising password security and each member can hold various administration capabilities (i.e., basic or advanced). The new updates allows the administrator to add multiple accounts to his or her ...
Applying Feng Shui to Website Design
The principles of Feng Shui can teach usability specialists a thing or two (or three) about harmonious website design. Typically, I rant on and on about conforming websites to the way in which people perceive information online. Today, I will rant about how we can use the principles of Feng Shui to create a harmonious balance of energy in the design and development of a website enabling visitors to have a better user experience. Here is ...
Video, doing it yourself
Video is a good way for businesses to show product demos, interviews, or other useful information. With prices dropping in many areas such as video cameras, edit software, and computers (and ease of use) it is becoming easier for an individual to produce their own multimedia. Video cameras can be purchased for under $300 and with cameras like the Flip camera or the Kodak Zi series, it is more affordable to buy and use your ...
What is the difference between social media sites?
An October 2009 CNN Technology article entitled, “Does your social class determine your online social network?” shows more demographic information is known about popular social media sites. Professional social media gurus have contemplated there is a class difference between users who use certain social media sites like Facebook and MySpace but have not discovered research for this suspicion yet. This article highlights a recent Nielsen Claritas project that includes demographic and psychographics of each major ...
Problems with creating a Facebook page
There are some easy ways to market your company on Facebook, and creating a Facebook Page (not to be confused with a Facebook personal page) is one of them. There are a few glitches the company hasn’t fixed yet but knowing how to avoid them can prevent a lot of stress-filled workdays. Please note this blog will continue to be updated everytime Facebook creates a problems (er, I mean fixes a problem). Problem ...
Marketing
Does Your Small Business Really Need a Website?Can your small business forgo the resources required to build and maintain a website and, instead, capitalize your social media presence? The objective, un-biased answer is no, and here are the reasons why. Marketing reach, brand control, and SEO linking strategies are only three of the 11 main reasons for small businesses to have a website, as described... [Read more...]
How a company can benefit from criticismA common criticism of social media is the possibility a negative comment will be made about the company or product or service and it will deter future sales. This blog shows how negative criticism can be good for a company based on how it handles these comments made via a social media outlet. Imagine a fan of your company’s Facebook page posts a negative... [Read more...]
Social Media
Does Your Small Business Really Need a Website?Can your small business forgo the resources required to build and maintain a website and, instead, capitalize your social media presence? The objective,... [Read more...]
Social Media ServicesThere is no one size fits all approach to social media marketing for businesses. Each business can benefit from a customized approach based on their goals... [Read more...]
SEO/Usability
How to get rid of unwanted Web site pagesIf you have a lot of out-dated content on your site then you are one of thousands of companies with the same problem. You probably want to delete the content... [Read more...]
How the Software Development Lifecycle Relates to Website RedesignsThe general model for the software development lifecycle (SDLC) follows the same processes as a website redesign. As businesses embark on a website redesign,... [Read more...]
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About WBC
Web Business Consultants (WBC) is an online marketing consulting agency, which targets small to medium sized businesses to increase brand and product awareness via website creation and Internet marketing strategies. The WBC’s primary goal is to teach businesses how to become self-sufficient with online marketing practices. Contact us
