Everyone wants to use social media to increase sales but no one knows which social media platform can promote their company best. The tips below include how you can utilize popular social media platforms for your small business.
Author Archives: Christine Kessler
Social Media Companies Are A Fad – Not Social Media Itself
I’m an internet marketer and I’ll admit it – social media companies are a fad. But the practice of sharing socially (a.k.a. digitally) is not. The flame of the once popular social media options like MySpace, Reddit, StumbleUpon and more, are barely lit. The overnight popularity of new social media companies means you must keep…
How To Increase Sales By Capturing the Latest Popular Trends
Some call it ‘tugging at the coattails’ or ‘selling out.’ You may call it improving your bottom line by responding to what your customers want. Are stand up surf boards (SUPs) the newest thing in the Midwest? Sell them! Are your customers finding things to buy or make on Pinterest or Etsy? Learn how to…
Latest Email ISP Spam Rules Decrease Deliverability Rates
Gasp! It is now even harder for your promotional email to find its way into a recipient’s inbox. This isn’t news but every small business who’s interested in email promotions should be aware of the newest ISP changes.
Take Advantage of City Growth For Small Business
Small businesses must make the best of any annual event or city-wide change to increase their bottom line. The new rail center, planned to open in 2013 in Gardner Kansas, is an excellent example.
How To Create Professional Email Templates
You can create professional emails by following best-practice email design guidelines without an on-staff designer. Information about how to design for tablets, mobile, Web sites… can confuse anyone. But basic principles still apply.
How Small Businesses Can Update To Electronic Records
Many small businesses have the same problem – there’s no time or money to update their POS, accounting, or customer database software. But many businesses are being forced to update because of the recent Obama federal incentive for all hospitals and doctors to launch electronic medical records (EMR). This involves transferring all written documents into…
How to figure the customer lifetime value equation
The customer lifetime value equation (CLV) gives a plethora of information to a company. The components of this equation gives a company knowledge about the quality of a customer, the worth of a customer, and tools to determine what will deem success to a future acquisition.
Use Web site best practices for feng shui site
There are general Web site design best practice rules designers should follow. The most important to remember are the F-stop reading pattern, load time and attention span related to reading, and these best practices can still be followed when creating a feng shui Web site.
Case Study | The Balancing Game movie trailer
The Balancing Game Web site highlights four years of creative cinematography work, completed by graduate students at DePaul University, via a streamlined design. The site includes movie trailers for The Balancing Game, cast and crew biographies, video blogs and the synopsis. Objective To create a Web site that promotes all aspects of The Balancing Game…