Many small businesses have the same problem – there’s no time or money to update their POS, accounting, or customer database software. But many businesses are being forced to update because of the recent Obama federal incentive for all hospitals and doctors to launch electronic medical records (EMR). This involves transferring all written documents into…
Author Archives: Christine Kessler
How to figure the customer lifetime value equation
The customer lifetime value equation (CLV) gives a plethora of information to a company. The components of this equation gives a company knowledge about the quality of a customer, the worth of a customer, and tools to determine what will deem success to a future acquisition.
Use Web site best practices for feng shui site
There are general Web site design best practice rules designers should follow. The most important to remember are the F-stop reading pattern, load time and attention span related to reading, and these best practices can still be followed when creating a feng shui Web site.
Case Study | The Balancing Game movie trailer
The Balancing Game Web site highlights four years of creative cinematography work, completed by graduate students at DePaul University, via a streamlined design. The site includes movie trailers for The Balancing Game, cast and crew biographies, video blogs and the synopsis. Objective To create a Web site that promotes all aspects of The Balancing Game…
Video Tips | Part III
This is the final part in a three-part video Best Practice Series. This article summarizes the two previous blogs in this series and includes more video tips. Summery of Video Best Practices: Use videos for lead generation. Use videos to promote new products/services. Use videos for common customer service questions and answers. Summary of Video…
Case Study | Zombie Ed Children’s Book Author
Web site case study for an educational children’s author. This case study is about a start-up children’s author who wanted to create a Web site that has options to add more interactive options in the future.
Case Study | A Better Birthday Nonprofit
A Better Birthday’s primary objective originated from a sibling tradition from a Kansan native, Morgan Johnson. Johnson, a Senior Account Executive at local marketing firm Trozzolo Communications and her siblings routinely requested family and friends to donate to a charity instead of receiving a material gift. WBC approached Johnson to create a unique Web site…
How to get rid of unwanted Web site pages
If you have a lot of out-dated content on your site then you are one of thousands of companies with the same problem. You probably want to delete the content but stop, search and think about how that strategy will affect your page rank. For those companies that have ecommerce, your ecommerce software may have…
Case Study | Timothy ‘Speed’ Levitch Author
Speed’s site, www.speedlevitchonline.com, was to reclaim his glory as a worldwide renowned philosopher by updating his existing site and promoting new tours in New York City and Kansas City. Speed’s claim to fame was the focus of the 1998 award-winning Sunday Film documentary ‘The Cruise’ directed by Oscar winning director, Bennett Miller. He has maintained…
Video Worst Practices | Part Two
Part two of the three section series (the first part was “Video Best Practices”) is a list of what to avoid when researching video technology. Part I referenced a July 2009 Forrester report that included video Best Practices. The same report included three worst practices for video including isolating videos on a specific page of…