Author Archives: Christine Kessler

Case Study | Timothy ‘Speed’ Levitch Author

Speed’s site, www.speedlevitchonline.com, was to reclaim his glory as a worldwide renowned philosopher by updating his existing site and promoting new tours in New York City and Kansas City. Speed’s claim to fame was the focus of the 1998 award-winning Sunday Film documentary ‘The Cruise’ directed by Oscar winning director, Bennett Miller. He has maintained…

Video Worst Practices | Part Two

Part two of the three section series (the first part was “Video Best Practices”) is a list of what to avoid when researching video technology. Part I referenced a July 2009 Forrester report that included video Best Practices. The same report included three worst practices for video including isolating videos on a specific page of…

Video Best Practices | Part I

This is Part I of three parts that includes current video best practices. The sections include best practices, what not to do with video and a video check-list everyone should consider before choosing a video player.

Popular mobile applications for the Android phone

Here is a list of the most popular mobile applications for the Googe/Verizon Droid.

Hootsuite Upgrades

Learn about the April 2010 team member upgrades from HootSuite. Upgrades include easier access to multiple social media accounts, easier ways to add RSS feeds to a social media account and an easier to reply to all.

How a company can benefit from criticism

A common criticism of social media is the possibility a negative comment will be made about the company or product or service and it will deter future sales. This blog shows how negative criticism can be good for a company based on how it handles these comments made via a social media outlet. Imagine a…

Word of Mouth Explained

Dave Balter’s “Grapevine: The New Art of Word-of-Mouth Marketing” is an easy-to-read book that describes various word-of-mouth (WOM) strategies. This book is written for marketers and non-marketers alike so you, as a small business owner, can learn a great deal from the many WOM examples Balter included. But what is WOM mean? According to Balter,…

Problems with creating a Facebook page

There are some easy ways to market your company on Facebook, and creating a Facebook Page (not to be confused with a Facebook personal page) is one of them. There are a few glitches the company hasn’t fixed yet but knowing how to avoid them can prevent a lot of stress-filled workdays. Please note this…

How to attract new customers using today’s inbound marketing tactics

How to attract new customers using today’s inbound marketing tactics

Reducing Web site load time

A Web site’s load time is connected to customer return visits and your ROI.