This is the final part in a three-part video Best Practice Series. This article summarizes the two previous blogs in this series and includes more video tips. Summery of Video Best Practices: Use videos for lead generation. Use videos to promote new products/services. Use videos for common customer service questions and answers. Summary of Video…
Author Archives: Christine Kessler
Case Study | Zombie Ed Children’s Book Author
Web site case study for an educational children’s author. This case study is about a start-up children’s author who wanted to create a Web site that has options to add more interactive options in the future.
Case Study | A Better Birthday Nonprofit
A Better Birthday’s primary objective originated from a sibling tradition from a Kansan native, Morgan Johnson. Johnson, a Senior Account Executive at local marketing firm Trozzolo Communications and her siblings routinely requested family and friends to donate to a charity instead of receiving a material gift. WBC approached Johnson to create a unique Web site…
How to get rid of unwanted Web site pages
If you have a lot of out-dated content on your site then you are one of thousands of companies with the same problem. You probably want to delete the content but stop, search and think about how that strategy will affect your page rank. For those companies that have ecommerce, your ecommerce software may have…
Case Study | Timothy ‘Speed’ Levitch Author
Speed’s site, www.speedlevitchonline.com, was to reclaim his glory as a worldwide renowned philosopher by updating his existing site and promoting new tours in New York City and Kansas City. Speed’s claim to fame was the focus of the 1998 award-winning Sunday Film documentary ‘The Cruise’ directed by Oscar winning director, Bennett Miller. He has maintained…
Video Worst Practices | Part Two
Part two of the three section series (the first part was “Video Best Practices”) is a list of what to avoid when researching video technology. Part I referenced a July 2009 Forrester report that included video Best Practices. The same report included three worst practices for video including isolating videos on a specific page of…
Video Best Practices | Part I
This is Part I of three parts that includes current video best practices. The sections include best practices, what not to do with video and a video check-list everyone should consider before choosing a video player.
Popular mobile applications for the Android phone
Here is a list of the most popular mobile applications for the Googe/Verizon Droid.
Hootsuite Upgrades
Learn about the April 2010 team member upgrades from HootSuite. Upgrades include easier access to multiple social media accounts, easier ways to add RSS feeds to a social media account and an easier to reply to all.
How a company can benefit from criticism
A common criticism of social media is the possibility a negative comment will be made about the company or product or service and it will deter future sales. This blog shows how negative criticism can be good for a company based on how it handles these comments made via a social media outlet. Imagine a…