The usability of PowerPoint presentations is an essential component to its efficacy for your audience.
Author Archives: Jessica Harris
Does Your Small Business Really Need a Website?
Marketing reach, brand control, and SEO linking strategies are only three of the 11 main reasons why small businesses should have a website.
Social Media Services
In the new world of social media marketing, the users market the company instead of the company marketing to the users.
How the Software Development Lifecycle Relates to Website Redesigns
In both software development and website redesign, it the relationship between the roles, needs, and expectations of the “team members”—ie. the customers (stakeholders), the development team, design team, and the project management team–which can make or break the success of the project.
Google Cares about Usability
With Google’s new caffeine program, which favors sites with good load time, it is clear that Google is embarking on the “new rules” of website design. And these rules favor usability.
Does Your Business Have Online Intelligence?
Online intelligence is the documentation of learning from online projects to increase operational efficiency.
Semantic Search
Can an algorithm (or thousands of them) ever be able to mimic the complexity of human motivation?
eNewsletter Best Practices
Users spend about 51 seconds scanning an eNewsletter so ensuring that you choose best content is greatly important if you want people to keep subscribing.
Using Online Reputation Management for Negative Reviews
In the article, Lisa Barrone outlines the situations in which responding to bad online press is necessary and the times in which you should sit back. She also outlines some steps to take when trying to mediate an online reputation disaster
Applying Jungian Archetypes to Website Design
We will explore how Jungian archetypes can unconsciously influence the perception of our audience to a website’s design.