The principles of Feng Shui can teach usability specialists a thing or two (or three) about harmonious website design.
Author Archives: Jessica Harris
Designing a Usable Website for an Aging Population
Seniors are a growing demographic and adapting your website to the way in which this population perceives information just might provide a rewarding ROI.
Subdomain Strategy for Maximum SEO Performance
Performing an audit of all of the subdomains used on your website is the first step toward developing a domain name strategy for optimal ranking for your brand in search engines.
Brand vs. Reputation
The act of building your brand involves how you are marketing yourself. But, building your reputation involves evoking a feeling in your customers, which they associate with your brand.
Online Reputation Management 101
Online Reputation Management involves controlling your brand’s reputation online by creating your company’s profile on social media sites, monitoring what people are saying about your brand, and finally addressing negative comments early.
Making Social Media Tools Usable
It’s important to offer the social sites that your visitors prefer in your sharing tools so that they can easily “share” their favorite article with their social media connections.
Search Engine Optimization Can Help Your Online Business
Search engine optimization (SEO) is the art of optimizing web pages with goal of receiving a high ranking on search engine ranking pages for certain keywords. In other words, if I had written a web article about miniature hippopotamus pencil erasers I had on sale, I would want that article to show up high in…
Website Usability is Fundamental to Design
Have you ever had your arm in a sling and attempted to uncap your tube of toothpaste? I haven’t broken a bone since childhood, and I don’t remember this particular quandary, but recently I was holding my toddler in my left arm while trying to single-handedly unscrew the stubborn little cap. I thought about those…