The Usability of PowerPoint Presentations

The usability of PowerPoint presentations is an essential component to its efficacy for your audience.

Video Tips | Part III

This is the final part in a three-part video Best Practice Series. This article summarizes the two previous blogs in this series and includes more video tips. Summery of Video Best Practices: Use videos for lead generation. Use videos to promote new products/services. Use videos for common customer service questions and answers. Summary of Video…

Case Study | Zombie Ed Children’s Book Author

Web site case study for an educational children’s author. This case study is about a start-up children’s author who wanted to create a Web site that has options to add more interactive options in the future.

Case Study | A Better Birthday Nonprofit

A Better Birthday’s primary objective originated from a sibling tradition from a Kansan native, Morgan Johnson. Johnson, a Senior Account Executive at local marketing firm Trozzolo Communications and her siblings routinely requested family and friends to donate to a charity instead of receiving a material gift. WBC approached Johnson to create a unique Web site…

Does Your Small Business Really Need a Website?

Marketing reach, brand control, and SEO linking strategies are only three of the 11 main reasons why small businesses should have a website.

Social Media Services

In the new world of social media marketing, the users market the company instead of the company marketing to the users.

How to get rid of unwanted Web site pages

If you have a lot of out-dated content on your site then you are one of thousands of companies with the same problem. You probably want to delete the content but stop, search and think about how that strategy will affect your page rank. For those companies that have ecommerce, your ecommerce software may have…