The Zombie Ed Web site was a fun children’s Web site project for WBC to work on. Because this Web site was geared towards children, there were many options to deal with including how to engage children with the site and the Zombie Ed products and how to learn more about the children that visits the site. Through the marketing plan, WBC suggested the author, Edward Kent, strive to gain credentials from well-respected children’s Web site auditing companies like the Truste. Many recommendations and decisions were made to offer educational tips for parents via blog postings, and entertainment and educational options for children.
- To create online promotions for the Zombie Ed children’s book series, and promote the Zombie Ed brand as an educational and entertainment option for children and parents.
- Create a marketing plan to include strategies that will help attract a children’s publisher for the Zombie Ed books.
- Offer educational and entertainment options for parents and children.
- Create a Web site that is easily updated by Mr. Kent and wife.
- Collect information from parents for future birthday promotions.
- Add ecommerce option to sell all Zombie Ed promotional products and books on the Web site.
Web site creation
WBC employees believe a Web site (especially a Web site for children) should be easy to navigate; therefore, Zombie Ed’s site was designed with a minimalist ideology. The Web site was created to promote Zombie Ed, and the two primary colors allows Zombie Ed and other characters to stand out on the site.
The Web site design left room for Mr. Kent to expand the Zombie Ed brand to promotional products and various online interactive options in the future.
An embedded e-commerce option (verses relying on Lulu.com or Amazon.com) was important to consolidate all aspects of the brand on one Web site. For promotional purposes, it’s important to house most brand options on one Web site – especially with start-up brands. This reduces confusion from interested parties when sending out print or email promotions. This tactic also makes it easier for interested parties to find other promotional options related to the brand (i.e., a blog, enewsletter, more products, etc.).
What’s also useful about owning an e-commerce option is being able to post products without worrying about being tied to a contract. For example, Mr. Kent will add his father’s book about trains to the e-commerce option and a few other books written by family members.