Many small businesses have the same problem – there’s no time or money to update their POS, accounting, or customer database software. But many businesses are being forced to update because of the recent Obama federal incentive for all hospitals and doctors to launch electronic medical records (EMR). This involves transferring all written documents into…
Category Archives: Marketing
How to figure the customer lifetime value equation
The customer lifetime value equation (CLV) gives a plethora of information to a company. The components of this equation gives a company knowledge about the quality of a customer, the worth of a customer, and tools to determine what will deem success to a future acquisition.
Does Your Small Business Really Need a Website?
Marketing reach, brand control, and SEO linking strategies are only three of the 11 main reasons why small businesses should have a website.
How a company can benefit from criticism
A common criticism of social media is the possibility a negative comment will be made about the company or product or service and it will deter future sales. This blog shows how negative criticism can be good for a company based on how it handles these comments made via a social media outlet. Imagine a…
Word of Mouth Explained
Dave Balter’s “Grapevine: The New Art of Word-of-Mouth Marketing” is an easy-to-read book that describes various word-of-mouth (WOM) strategies. This book is written for marketers and non-marketers alike so you, as a small business owner, can learn a great deal from the many WOM examples Balter included. But what is WOM mean? According to Balter,…
eNewsletter Best Practices
Users spend about 51 seconds scanning an eNewsletter so ensuring that you choose best content is greatly important if you want people to keep subscribing.
How to attract new customers using today’s inbound marketing tactics
How to attract new customers using today’s inbound marketing tactics
Using Online Reputation Management for Negative Reviews
In the article, Lisa Barrone outlines the situations in which responding to bad online press is necessary and the times in which you should sit back. She also outlines some steps to take when trying to mediate an online reputation disaster
Brand vs. Reputation
The act of building your brand involves how you are marketing yourself. But, building your reputation involves evoking a feeling in your customers, which they associate with your brand.
Free keyword tools for SEM campaigns
Business owners should become self-sufficient online marketers – this saves money and can result in ample ROI if executed well (this is a key initiative we pride ourselves with at the WBC). This includes search engine marketing – Google AdWords and AdSense, etc. – and how to research where to post these advertisements. This…