Some call it ‘tugging at the coattails’ or ‘selling out.’ You may call it improving your bottom line by responding to what your customers want. Are stand up surf boards (SUPs) the newest thing in the Midwest? Sell them! Are your customers finding things to buy or make on Pinterest or Etsy? Learn how to…
Category Archives: Marketing
Take Advantage of City Growth For Small Business
Small businesses must make the best of any annual event or city-wide change to increase their bottom line. The new rail center, planned to open in 2013 in Gardner Kansas, is an excellent example.
How Small Businesses Can Update To Electronic Records
Many small businesses have the same problem – there’s no time or money to update their POS, accounting, or customer database software. But many businesses are being forced to update because of the recent Obama federal incentive for all hospitals and doctors to launch electronic medical records (EMR). This involves transferring all written documents into…
How to figure the customer lifetime value equation
The customer lifetime value equation (CLV) gives a plethora of information to a company. The components of this equation gives a company knowledge about the quality of a customer, the worth of a customer, and tools to determine what will deem success to a future acquisition.
Does Your Small Business Really Need a Website?
Marketing reach, brand control, and SEO linking strategies are only three of the 11 main reasons why small businesses should have a website.
How a company can benefit from criticism
A common criticism of social media is the possibility a negative comment will be made about the company or product or service and it will deter future sales. This blog shows how negative criticism can be good for a company based on how it handles these comments made via a social media outlet. Imagine a…
Word of Mouth Explained
Dave Balter’s “Grapevine: The New Art of Word-of-Mouth Marketing” is an easy-to-read book that describes various word-of-mouth (WOM) strategies. This book is written for marketers and non-marketers alike so you, as a small business owner, can learn a great deal from the many WOM examples Balter included. But what is WOM mean? According to Balter,…
eNewsletter Best Practices
Users spend about 51 seconds scanning an eNewsletter so ensuring that you choose best content is greatly important if you want people to keep subscribing.
How to attract new customers using today’s inbound marketing tactics
How to attract new customers using today’s inbound marketing tactics
Using Online Reputation Management for Negative Reviews
In the article, Lisa Barrone outlines the situations in which responding to bad online press is necessary and the times in which you should sit back. She also outlines some steps to take when trying to mediate an online reputation disaster
