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	<title>Web Business ConsultantsMarketing | Web Business Consultants</title>
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	<description>You have more things to worry about than a website</description>
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		<title>Take Advantage of City Growth For Small Business</title>
		<link>http://webbizconsultants.com/marketing/city-growth-marketing-041/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://webbizconsultants.com/marketing/city-growth-marketing-041/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 13:00:51 +0000</pubDate>
		<dc:creator>Christine Kessler</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://webbizconsultants.com/?p=682</guid>
		<description><![CDATA[Small businesses must make the best of any annual event or city-wide change to increase their bottom line. The new rail center, planned to open in 2013 in Gardner Kansas, is an excellent example. I live in a small town west of Kansas City called Gardner Kansas. In 2013, Gardner will open a 7 million...]]></description>
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		<title>How Small Businesses Can Update To Electronic Records</title>
		<link>http://webbizconsultants.com/marketing/emr-transferring-021/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://webbizconsultants.com/marketing/emr-transferring-021/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 22:14:28 +0000</pubDate>
		<dc:creator>Christine Kessler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[EMR]]></category>
		<category><![CDATA[records]]></category>

		<guid isPermaLink="false">http://webbizconsultants.com/?p=650</guid>
		<description><![CDATA[Many small businesses have the same problem – there’s no time or money to update their POS, accounting, or customer database software. But many businesses are being forced to update because of the recent Obama federal incentive for all hospitals and doctors to launch electronic medical records (EMR).  This involves transferring all written documents into...]]></description>
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		<title>How to figure the customer lifetime value equation</title>
		<link>http://webbizconsultants.com/marketing/customer-lifetime-value-0611/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://webbizconsultants.com/marketing/customer-lifetime-value-0611/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 21:35:35 +0000</pubDate>
		<dc:creator>Christine Kessler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CLV]]></category>
		<category><![CDATA[customer quality]]></category>
		<category><![CDATA[customer value]]></category>

		<guid isPermaLink="false">http://webbizconsultants.com/?p=584</guid>
		<description><![CDATA[The customer lifetime value equation (CLV) gives a plethora of information to a company. The components of this equation gives a company knowledge about the quality of a customer, the worth of a customer, and tools to determine what will deem success to a future acquisition. The equation for CLV can be as simple as...]]></description>
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		<title>Does Your Small Business Really Need a Website?</title>
		<link>http://webbizconsultants.com/marketing/small-business-website/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://webbizconsultants.com/marketing/small-business-website/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 17:53:10 +0000</pubDate>
		<dc:creator>Jessica Harris</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://webbizconsultants.com/?p=442</guid>
		<description><![CDATA[Marketing reach, brand control, and SEO linking strategies are only three of the 11 main reasons why small businesses should have a website.]]></description>
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		<title>How a company can benefit from criticism</title>
		<link>http://webbizconsultants.com/marketing/how-a-company-can-benefit-from-criticism/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://webbizconsultants.com/marketing/how-a-company-can-benefit-from-criticism/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 20:13:50 +0000</pubDate>
		<dc:creator>Christine Kessler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[deal with comments on social media]]></category>
		<category><![CDATA[improve criticism]]></category>
		<category><![CDATA[negative comments]]></category>
		<category><![CDATA[respond to negative criticism]]></category>

		<guid isPermaLink="false">http://webbizconsultants.com/?p=357</guid>
		<description><![CDATA[A common criticism of social media is the possibility a negative comment will be made about the company or product or service and it will deter future sales. This blog shows how negative criticism can be good for a company based on how it handles these comments made via a social media outlet. Imagine a...]]></description>
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		<title>Word of Mouth Explained</title>
		<link>http://webbizconsultants.com/marketing/word-of-mouth-explained/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://webbizconsultants.com/marketing/word-of-mouth-explained/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 22:40:04 +0000</pubDate>
		<dc:creator>Christine Kessler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[David Balter]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://webbizconsultants.com/?p=355</guid>
		<description><![CDATA[Dave Balter’s “Grapevine: The New Art of Word-of-Mouth Marketing” is an easy-to-read book that describes various word-of-mouth (WOM) strategies. This book is written for marketers and non-marketers alike so you, as a small business owner, can learn a great deal from the many WOM examples Balter included. But what is WOM mean? According to Balter,...]]></description>
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		<title>eNewsletter Best Practices</title>
		<link>http://webbizconsultants.com/marketing/enewsletter-best-practices/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://webbizconsultants.com/marketing/enewsletter-best-practices/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 19:27:50 +0000</pubDate>
		<dc:creator>Jessica Harris</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eNewsletters]]></category>

		<guid isPermaLink="false">http://webbizconsultants.com/?p=332</guid>
		<description><![CDATA[Users spend about 51 seconds scanning an eNewsletter so ensuring that you choose best content is greatly important if you want people to keep subscribing. ]]></description>
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		<title>How to attract new customers using today’s inbound marketing tactics</title>
		<link>http://webbizconsultants.com/marketing/how-to-attract-new-customers-using-today%e2%80%99s-inbound-marketing-tactics/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://webbizconsultants.com/marketing/how-to-attract-new-customers-using-today%e2%80%99s-inbound-marketing-tactics/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 15:08:26 +0000</pubDate>
		<dc:creator>Christine Kessler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[outbound marketing]]></category>
		<category><![CDATA[pull tactics]]></category>
		<category><![CDATA[push tactics]]></category>

		<guid isPermaLink="false">http://webbizconsultants.com/?p=316</guid>
		<description><![CDATA[How to attract new customers using today’s inbound marketing tactics]]></description>
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		<title>Using Online Reputation Management for Negative Reviews</title>
		<link>http://webbizconsultants.com/marketing/negative-reviews/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://webbizconsultants.com/marketing/negative-reviews/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 19:34:07 +0000</pubDate>
		<dc:creator>Jessica Harris</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[online reputation management]]></category>

		<guid isPermaLink="false">http://webbizconsultants.com/?p=308</guid>
		<description><![CDATA[In the article, Lisa Barrone outlines the situations in which responding to bad online press is necessary and the times in which you should sit back. She also outlines some steps to take when trying to mediate an online reputation disaster]]></description>
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		<title>Brand vs. Reputation</title>
		<link>http://webbizconsultants.com/marketing/brand-vs-reputation/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://webbizconsultants.com/marketing/brand-vs-reputation/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 19:54:59 +0000</pubDate>
		<dc:creator>Jessica Harris</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://webbizconsultants.com/?p=235</guid>
		<description><![CDATA[The act of building your brand involves how you are marketing yourself. But, building your reputation involves evoking a feeling in your customers, which they associate with your brand.]]></description>
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