Category Archives: SEO/Usability

Blogs within the SEO (search engine optimization) category attempt to decipher the confusing world of Web site optimization into terms any business owner can understand. In short, SEO makes a Web site viewable by search engines by optimizing the site with keywords and other variables.

The Usability of PowerPoint Presentations

The usability of PowerPoint presentations is an essential component to its efficacy for your audience.

How to get rid of unwanted Web site pages

If you have a lot of out-dated content on your site then you are one of thousands of companies with the same problem. You probably want to delete the content but stop, search and think about how that strategy will affect your page rank. For those companies that have ecommerce, your ecommerce software may have…

How the Software Development Lifecycle Relates to Website Redesigns

In both software development and website redesign, it the relationship between the roles, needs, and expectations of the “team members”—ie. the customers (stakeholders), the development team, design team, and the project management team–which can make or break the success of the project.

Google Cares about Usability

With Google’s new caffeine program, which favors sites with good load time, it is clear that Google is embarking on the “new rules” of website design. And these rules favor usability.

Does Your Business Have Online Intelligence?

Online intelligence is the documentation of learning from online projects to increase operational efficiency.

Semantic Search

Can an algorithm (or thousands of them) ever be able to mimic the complexity of human motivation?

Applying Feng Shui to Website Design

The principles of Feng Shui can teach usability specialists a thing or two (or three) about harmonious website design.

Designing a Usable Website for an Aging Population

Seniors are a growing demographic and adapting your website to the way in which this population perceives information just might provide a rewarding ROI.

Social Media is just a fad

Yep, you are right Social Media is a fad. It will disappear just like Pet Rocks, flagpole sitting, Garbage Pail Kids, and well you get the idea. Soon something else will take the place of Social Media, much like it is taking over search and other areas of the web. How are people finding the…

Subdomain Strategy for Maximum SEO Performance

Performing an audit of all of the subdomains used on your website is the first step toward developing a domain name strategy for optimal ranking for your brand in search engines.