Category Archives: Social Media

Blogs posted to the social media site educate the user about what social media is, how a small to medium sized business owner can incorporate social media into his or her marketing strategy and budget. These blogs may be the opinion of a WBC owner or a reflection of a recent news story concerning social media.

Does Your Small Business Really Need a Website?

Marketing reach, brand control, and SEO linking strategies are only three of the 11 main reasons why small businesses should have a website.

Social Media Services

In the new world of social media marketing, the users market the company instead of the company marketing to the users.

Hootsuite Upgrades

Learn about the April 2010 team member upgrades from HootSuite. Upgrades include easier access to multiple social media accounts, easier ways to add RSS feeds to a social media account and an easier to reply to all.

Problems with creating a Facebook page

There are some easy ways to market your company on Facebook, and creating a Facebook Page (not to be confused with a Facebook personal page) is one of them. There are a few glitches the company hasn’t fixed yet but knowing how to avoid them can prevent a lot of stress-filled workdays. Please note this…

Using Online Reputation Management for Negative Reviews

In the article, Lisa Barrone outlines the situations in which responding to bad online press is necessary and the times in which you should sit back. She also outlines some steps to take when trying to mediate an online reputation disaster

Social Media is just a fad

Yep, you are right Social Media is a fad. It will disappear just like Pet Rocks, flagpole sitting, Garbage Pail Kids, and well you get the idea. Soon something else will take the place of Social Media, much like it is taking over search and other areas of the web. How are people finding the…

Online Reputation Management 101

Online Reputation Management involves controlling your brand’s reputation online by creating your company’s profile on social media sites, monitoring what people are saying about your brand, and finally addressing negative comments early.

How to use social media to improve sales

Learn about basic social media strategies that can attract Internet users to your Web site. Strategies include creating a basic social media plan, and how social media can be beneficial to the small business owner.

How to use social media for marketing purposes

You may have heard it’s a good idea to use social media to market your business but you’re not sure how to do this. Before you dive into the social media world, the first hurtle is to know if you can update content on a continuous basis. The second hurtle is if your products or…

What is the difference between social media sites?

An October 2009 CNN Technology article entitled, “Does your social class determine your online social network?” shows more demographic information is known about popular social media sites. Professional social media gurus have contemplated there is a class difference between users who use certain social media sites like Facebook and MySpace but have not discovered research…