Some call it ‘tugging at the coattails’ or ‘selling out.’ You may call it improving your bottom line by responding to what your customers want. Are stand up surf boards (SUPs) the newest thing in the Midwest? Sell them! Are your customers finding things to buy or make on Pinterest or Etsy? Learn how to post your merchandise to these Web sites. If your niche is becoming a popular trend, you need to know how to adapt your marketing strategies to prosper from this new enthusiasm.
The point is – learn how to increase sales quickly before other competitors become the go-to company for the new popular trend. Here are a few tips to capture the newest fans:
- Have an easy promotional plan prepared that can capture search engine page views or local consumers. For example, have a few employees write one blog a week per employee. Update the home page of your Web site with images and text reflecting this popular trend. (WBC can create an indepth or simplified marketing plan and tailor it to your budget constraints)
- Know and promote your products in the cheapest and most targeted advertising venues. Your local newspaper’s Web site may have a free local event listing. Never neglect to not use these free advertising options on popular Web sites. (WBC can do this research for you for a small fee)
- Promote your products to your customers in person. Listen to your customer’s stories when they walk into the store. Even if the customer isn’t interested in your Justin Bieber t-shirt, their granddaughter might be interested. Or the customer may purchase your high-quality yarn to knit their granddaughter a unique Justin Bieber shirt (she may not wear it, but at least you sold your products).
Do you have any advice on how to capture America’s fanatics? Please leave a comment and share your wisdom!