Part two of the three section series (the first part was “Video Best Practices”) is a list of what to avoid when researching video technology. Part I referenced a July 2009 Forrester report that included video Best Practices. The same report included three worst practices for video including isolating videos on a specific page of a site, forcing a video on a person (think videos that play automatically after loading a page) and barricading the video behind a pop-up window or subscription form.
Video options for the viewer
Besides thinking about video placement on a Web site, you should think about video features. Will the user be able to rewind or fast-forward at will? Is this an important feature to have with your viewers? Do you want viewers to be able to email or post the video URL easily on social media pages? Even if you don’t think your viewers will use an option, the use of these options could mean increased page views and sales for your business.
Video quality
Another worst practice I see all the time is poor video quality. Even if your business cannot afford to hire a professional videographer, you can increase the quality of an amateur video by using tripod. Setting up the video in close range of the subject, and to prevent unwanted subjects walking in front of the camera, can result with a decent low-budget video.
Making sure you understand how to correct use your camera and transfer the footage from camera to computer is another must. Many of the ‘bad’ videos on the Internet are the result of bad video formatting and not understanding what format an online video player requires to post a high-quality video.
Reducing ambient noise increases video quality. You can do this by setting the video camera close to the subject or investing in a decent microphone. You can purchase an inexpensive lapel microphone at your local camera store, and a lot of the newer microphones includes noise or wind reduction technology.
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