Article sharing tools are social media links that often appear on article pages to allow site visitors to “share” the content on their favorite social media site.
Often, the sharing tools are pre-packaged modules that come with a standard set of options, e.g. Facebook, LinkedIn, Reddit, etc. However, with a little bit of site analytic research, it is easy to find out if the sites listed in the sharing tools are also the social sites that your visitors frequent.
It’s important to offer the social sites that your visitors prefer in your sharing tools so that they can easily (usabililty) “share” their favorite article (marketing) with their social media connections.
When I performed research on the social media tools that were currently in my article tools, I found a huge discrepancy between what was listed on the site and the social sites that actually brought traffic. I simply re-arranged the links in the sharing tools module, and now the visitors can easily identify their favorite social sites, thus increasing usability and marketing. Who said that multi-tasking was hard?
If you are interested in learning how to perform analysis on your site to find out which sites are referring traffic to your site, contact WBC!