You may have heard it’s a good idea to use social media to market your business but you’re not sure how to do this. Before you dive into the social media world, the first hurtle is to know if you can update content on a continuous basis. The second hurtle is if your products or services can attract the social media audience. This blog addresses the later.
Here are a few professional BtoC Facebook pages:
Seventh Generation, The Gap, Cheetohs, Starbucks, Pizza
What do the above Facebook pages have in common? If you said, popular topics, you are correct. The best social media pages are made from general topics people love to use or talk about. Sustainability, clothing and food are some of these topics. How do you create a popular Facebook pages for your small or medium sized business? Create a page on a general topic and promote your company in the Info tab. Create an individual tab with html and the FBML include and promote your company this way. Make this tab your Default tab so users see this first when viewing your Facebook page. If you have an HTML guru on your staff use that person otherwise it pays to hire a professional.
Here are a few successful Twitter pages:
Oprah, Ellen Degeneres, or go to 25 of the best designed Twitter pages
What do the above Twitter pages have in common? The Tweets are daily or multiple times a day, they utilize the background image to promote the product (Oprah herself, Ellen’s sound stage or a craft via design elements) and they customize the URL to promote the name of the person or company. Use your Twitter background to promote your craft, like this typography Twitter page or your company, like this freelanceer’s Twitter page.
Best Practices for hosting a social media site:
1. Always interact with your fans. Always post manual updates and respond to comments as soon as you can. The point of a social media page is being social, right?
2. Don’t create a page unless it’s professional. Research what makes the best social media page then jump into creating one.
3. Don’t create a social media page unless you can update it every few days.
