Online Reputation Management involves controlling your brand’s reputation online by creating your company’s profile on social media sites, monitoring what people are saying about your brand, and finally addressing negative comments early. When a customer goes to the internet to search your product or company, he or she will be looking for positive or negative postings in roughly the first two pages of the search engine results pages. What will they see? Putting ORM to practice means caring (and controlling) what the results say about your company or brand. Below is a step by step strategy for creating and maintaining a positive reputation online. For more information, check out this great article written by Outspoken Media called the Online Reputation Management Guide.
Online Reputation Management 101
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