In the new world of social media marketing, the users market the company instead of the company marketing to the users.
Tag Archive: online reputation management
Using Online Reputation Management for Negative Reviews
In the article, Lisa Barrone outlines the situations in which responding to bad online press is necessary and the times in which you should sit back. She also outlines some steps to take when trying to mediate an online reputation disaster
Online Reputation Management 101
Online Reputation Management involves controlling your brand’s reputation online by creating your company’s profile on social media sites, monitoring what people are saying about your brand, and finally addressing negative comments early.